Real Estate · Brand Identity · Performance Marketing · Project Execution
Strategic and hands-on marketing manager with deep expertise in real estate project marketing, brand guardianship, and full-cycle campaign execution. PMP-certified. Highly creative with a rigorous eye for visual identity and quality across all marketing touchpoints.
Founding marketing leader and architect of a multi-platform growth engine — building brand infrastructure, demand generation systems, and MarTech operations from inception to scale. 2M+ registered users, 2.4M monthly sessions, and $1B+ in annual transaction volume across three platforms serving B2B agents and B2C buyers.
Flagship real estate brokerage platform — built brand identity, UX systems, and demand generation engine from founding stage to national scale.
Consumer-facing condo search platform — governed visual standards, listing page templates, and editorial content strategy driving 2.4M monthly sessions.
Premium loft and boutique condo platform — developed distinct brand identity, curated editorial content, and agent co-marketing collateral.
Developed distinct visual identity systems across 3 simultaneous platforms — ensuring brand differentiation while maintaining quality standards.
Built omnichannel acquisition systems across paid, owned, and earned media aligned to sales and leasing lifecycle objectives.
Managed and evolved custom CMS platforms — built scalable templates and toolkits reducing campaign production timelines by 40%.
Continuous performance tracking via GA4, Looker Studio, and CRM analytics — informing every creative and strategic decision.
Integrated AI-driven workflows into marketing operations — maintaining brand standards while dramatically increasing production velocity.
Marketing infrastructure supporting $1B+ in annual real estate transaction volume across B2B and B2C channels simultaneously.
A high-volume email program spanning property newsletters, market intelligence, agent communications, promotional campaigns, and seasonal content — each built with conversion-focused layout, clear hierarchy, and consistent brand standards across a 100,000+ subscriber database.
Across property newsletters, market intelligence, agent comms, promotional, and seasonal campaigns.
Redesigned segmentation logic, trigger sequences, and content cadences within 90 days.
Managed email marketing programs across a 100,000+ subscriber base with optimised segmentation.
Branded email and marketing packages supporting the full agent network.
Education-driven re-engagement series targeting lapsed users — onboarding refreshers, feature spotlights, and personalised re-entry flows.
Weekly curated property roundup delivered to registered buyers — personalised by search criteria, neighbourhood, and price range.
Data-driven market briefing positioning Condos.ca as the authoritative source for Toronto real estate intelligence and market trends.
Internal agent communication keeping the 400+ agent network informed on platform updates, new tools, market data, and resources.
Pre-construction exclusive campaign communicating early-access value, developer partnerships, and VIP registration flows.
Feature launch campaign introducing the Instant Home Value Estimate tool — personalised subject lines and dynamic content driving click-through.
Branded seasonal send maintaining touchpoint during the holiday period — warm, editorial tone reinforcing brand affinity across all segments.
Behaviour-triggered alert emails serving personalised listing matches — highest-engagement email type, driving repeat platform visits and conversion.
Weekly digest keeping registered platform users informed — market updates, new listings, feature announcements, and editorial content.
Led strategy and execution of integrated marketing campaigns across digital, email, and print channels — ensuring consistent brand storytelling and measurable performance. Every campaign designed as a cohesive system: digital and physical touchpoints working in tandem to drive engagement, conversion, and brand recognition.
Systematic A/B testing across social and email creative — testing headline framing, visual hierarchy, CTA copy, and image selection to optimise engagement and conversion rates.
Premium print collateral for property listings — multi-page brochures, single-sheet features, and open house leave-behinds in both light and dark luxury formats.
Bespoke branded print packages for 400+ agents — business cards, presentation folders, listing templates, and direct mail campaigns aligned to individual agent brand identity.
Geo-targeted neighbourhood direct mail campaigns — just-sold postcards, market report mailers, and seasonal campaign pieces designed for maximum door-to-door impact.
Full event production collateral — trade show booth graphics, pull-up banners, table displays, and partner event signage packages for the annual ParkX series and industry events.
B2B sales enablement materials for the 400+ agent network — pitch decks, value proposition frameworks, and competitive analysis tools for agent acquisition and retention.
Printed quarterly market intelligence reports distributed to agents and premium buyers — designed as a premium branded touchpoint reinforcing platform authority and expertise.
Designed and tested high-conversion landing pages across B2C buyer acquisition, B2B agent recruitment, product launches, and event registrations — each built for measurable performance with clear hierarchy and conversion-focused UX.
Conversion-focused seller acquisition page using market context framing — responsive across mobile, tablet, and desktop with multi-step form flow and social proof elements.
Event registration landing page for free buyer education seminar — video embed, topic outline, registration form, and incentive banner driving sign-up conversion.
Mobile app launch landing page with feature highlights, benefit laddering, app store CTAs, and device mockup showcasing the platform's search and alert capabilities.
Every campaign rooted in a clear brand strategy — balancing aspirational property storytelling with practical agent enablement, community connection, and data-informed content decisions.
Elevating listings through editorial-quality visual content and compelling narratives that connect buyers to homes emotionally.
Bespoke marketing assets and personal brand systems developed for 400+ professionals across the network.
Connecting properties to the aspirational lifestyle of the target buyer — beyond specs and square footage.
A/B testing, attribution modelling, and performance dashboards informing every creative and strategic decision.
Holiday campaigns, market moments, and cultural events driving consistent year-round engagement and brand warmth.
Consistent brand standards across all platforms — a cohesive design system built to scale with team growth and content volume.
Social Media Content Ecosystem
Led social media content strategy and creative production for Property.ca and Condos.ca — developing high-performing campaigns to build brand awareness, support agent growth, and drive platform engagement across Instagram, Facebook, LinkedIn, and TikTok.
Harbourfront
Luxury Property Highlight
Editorial-quality property showcase content for premium listings — photography direction, copy, and platform-native formatting across IG, Facebook, and LinkedIn.
$758/sqft · Q1 2025
Toronto Condo Market Snapshot
Data-driven market intelligence posts positioning the platforms as the authoritative source for Toronto real estate — driving platform visits and newsletter sign-ups.
A Story
"Every Room Has a Story" — Editorial Series
Aspirational editorial content series connecting properties to lifestyle and emotion — building brand affinity and differentiating from competitor platforms.
Feature
Agent Spotlight — Team Member Feature
Bespoke agent branding posts creating personal brand visibility — boosting individual agent profiles while building platform community and trust.
400+ Agents
Agent Recruitment — "Join Our Team" Campaign
Sustained recruitment campaign designed to grow the agent network — highlighting platform benefits, agent success stories, and brokerage value proposition.
Saturday 2–4 PM
Open House Announcement
Time-sensitive event content designed for maximum reach — geo-targeted, story and feed optimised, with consistent weekly cadence building audience habits.
ParkX Series
Annual Partner Event — ParkX Series
Annual brokerage partner event campaign — pre-event hype, live coverage, and post-event recap content driving community engagement and partner visibility.
Campaign
Holiday Season Campaign
Seasonal storytelling campaigns maintaining touchpoints during key calendar moments — warm, editorial tone reinforcing brand humanity and community connection.
Property Series
LinkedIn Luxury Property Highlight
Professional platform content targeting B2B audiences — investors, developers, and high-net-worth buyers — through LinkedIn-native formatting and strategic tone.